Our Team

Kristin Jones

Kristin Jones was born into the car business in Yakima, WA where her father was a Chevrolet/Honda/Mazda dealer and around the dinner table their family would talk about how many cars were sold that day. The car business is definitely in her blood. She’s done everything in the business from working as a cashier, the service drive, sales department, accounting and eventually landing in Finance. Kristin attended the University of San Diego and received a Bachelor of Accountancy Degree which then led her to public accounting after college. After a few years, she headed back to the northwest where she worked for the family business and fell in love with finance immediately. In 2007, she moved to Bellevue, WA where she was the Finance Director for Honda Auto Center for over a decade. When not at work, Kristin and her husband are happily chasing their 2 young boys around town.

Jamie Tax

Jamie Tax began her career in the automobile industry in 2007. She started her career with Zurich Insurance where she held four different roles. She started as a Finance and Insurance Regional Account Specialist, which required her to train and develop F&I managers and hit expected targets. She quickly was promoted to her own designated territory as the Finance and Insurance Executive. She quickly became a top performer in sales and income development. This role required skills in developing new and tenured F&I managers and creating sales tools for all dealership profit centers. After achieving President’s award in that position, she was promoted to the Account Executive position in 2014. During the next 3 years she was responsible for the P&C of her auto dealership clients as well as creating well defined action plans for future dealership goals. Planning and executing impacted the dealerships overall growth and stability, which rewarded her with 2 more presidents awards as well and the number one producer in the company. Her last promotion within Zurich Insurance was National F&I Manager, where she was responsible for the 14 states in the West. She was managing mega auto dealership groups that has specific needs and requirements, as well as growing the divisions book of business. One of her specialties is developing future leaders in business through a very successful mentorship program. She is an advocate for healthy living and enjoys coaching and leading woman through their fitness journeys at a HIIT group fitness gym. When Jamie is not working, she is spending time with her husband Jon and their 3 sons Michael, Aeden, and Cole.

John Potts

John Potts started his career as an 18-year-old lot attendant in the Tri-Cities. Shortly before his 19th birthday, he was promoted to sales and his career took off. The need to learn all phases in sales led John to explore opportunities as a Used Car Manager, New Car Manager, General Sales Manager, Finance Manager and Finance Director. The Auto Industry has had an overwhelmingly positive impact on his life, so he is coming to us in a supportive role to help nurture and grow that next generation of car business professionals into this ever-changing landscape. In John’s free time you can find him with family, friends, exercising or working the grill before every home Seahawks game.

Craig Shepherd

Account Executive

Craig grew up in Washington D.C. area working through high school and college for an athletic footwear retailer. After college he went full time in the retail industry and was quickly promoted to Area Manager and District Manager.  Chasing those positions he left Washington D.C. for Ft. Lauderdale FL., Atlanta GA., and Dallas TX.  Dallas is where he joined the Automotive industry.  With 10 years in retail, sales and recruiting, he jumped into the automobile industry. As he worked his way through the different positions, finance manager, new car manager, finance director, and special finance specialist. He acquired the necessary knowledge to succeed.  He comes to Western Fidelity with15 years of consulting experience as an Account Representative, Director of Recruiting, and Regional Vice President.  He has also mentored and trained several hundred professionals in the automotive industry and is able to help dealers reach their goals.

Dagan Massey

Dagan is an experienced Sales, Management and Operations executive with over 20 years in the automotive space. He has an expertise in developing and leading teams, driving operational efficiency, building strong relationships, increasing profit and controlling costs through innovative and effective strategies.