Dylan Doran
President
Dylan Doran began his career in the automotive industry in 1994. He has worked in various roles in retail, holding positions from salesperson to general manager. In 2001 Dylan joined Jim Moran & Associates where he held every position in sales and sales management. Starting in the F&I training role where he traveled the United States training and developing hundreds of F&I managers. He was quickly promoted to District Manager where he was charged with the development of F&I operations in the Pacific Northwest. He was later promoted into management and ultimately Sr. Management where he was responsible for dealer income development across 5 states. In 2009 Dylan was appointed Vice President of Protective Life’s Asset Protection Division where he was responsible for business in 18 states and was involved with many of the nations’ largest mega-dealers. Dylan has vast knowledge of both retail operations and dealer reinsurance management.
Lou Stoecklin
Vice President of Sales
Lou Stoecklin started his career over 23 years ago in the Motor City. During the past 23 years he has gained valuable experience in retail, financial service, and F&I product sales and training. He has quickly moved his way up holding positions as F&I Manager, Sales Manager, F&I Director, GSM and General Manager. In 2008 Lou joined Jim Moran & Associates where he traveled the United States training, mentoring and teaching dealership managers to fully understand the features and benefits of available Finance and Insurance products for maximum profitability. In 2009 he was giving the “Top Gun” award for achieving elite status within the company by excelling at all job capacities. In 2010, Lou was promoted to District Manager in the North West and then Sr. District Manager in 2011. In the Northwest, Lou specialized in creating solutions for challenging situations, developing people, mentoring, coaching, turnaround situations, and retaining existing clients. When not working, Lou spends time with his wife Danielle and their two daughters Harper and Gianna enjoying all the great things the Northwest has to offer.
Kristin Jones
Director of Operations
Kristin Jones was born into the car business in Yakima, WA where her father was a Chevrolet/Honda/Mazda dealer and around the dinner table their family would talk about how many cars were sold that day. The car business is definitely in her blood. She’s done everything in the business from working as a cashier, the service drive, sales department, accounting and eventually landing in Finance. Kristin attended the University of San Diego and received a Bachelor of Accountancy Degree which then led her to public accounting after college. After a few years, she headed back to the northwest where she worked for the family business and fell in love with finance immediately. In 2007, she moved to Bellevue, WA where she was the Finance Director for Honda Auto Center for over a decade. When not at work, Kristin and her husband are happily chasing their 2 young boys around town.
Chris Gordon
Western Division Manager
Chris Gordon is from Philadelphia PA. He started his career in the Automotive industry in 1994. He has held almost every position inside of a dealership. He started as a lot porter, went into service before going into sales. He was promoted from Sales Manager to Finance Manager to General Sales Manager. He joined JM&A in 2002 where he traveled around the country training dealerships on profitability. In 2009 he took the position of Regional Vice President. Over the last 12 years he has been working with dealers all over the country on profit participation models. He is a highly respected reinsurance manager specializing all aspects of dealer participation models including CFCs, NCFCs, DOWCs, and DO programs. When not working Chris enjoys being with his wife and 3 daughters.
Bryce Gibson
Senior Account Executive
Bryce Gibson was born in the car business. Following the footsteps of his grandfather and father, he began his sales career in 1991 in Southern Idaho at a Chrysler Jeep Dodge store. In 1998, he relocated to Oregon and joined a respected growing auto group. After being awarded the “Salesman of the Year” award for several years, he was promoted to Finance Manager. His career with this franchise took him to several stores across the PNW. In 2011, Bryce and his family moved to Washington State where he held F&I and sales management roles. His natural sales ability has given him an easy rapport with customers and fellow employees. In his free time, he enjoys all things outdoors with his wife and two daughters.
John Potts
Account Executive
John Potts started his career as an 18-year-old lot attendant in the Tri-Cities. Shortly before his 19th birthday, he was promoted to sales and his career took off. The need to learn all phases in sales led John to explore opportunities as a Used Car Manager, New Car Manager, General Sales Manager, Finance Manager and Finance Director. The Auto Industry has had an overwhelmingly positive impact on his life, so he is coming to us in a supportive role to help nurture and grow that next generation of car business professionals into this ever-changing landscape. In John’s free time you can find him with family, friends, exercising or working the grill before every home Seahawks game.
Joe LaPelusa
District Manager
Joe LaPelusa left the banking industry to join the car business in 2013. He started selling cars at a Toyota dealer in Southern California where he quickly became a constant competitor for top salesman. In 2015, he decided to move to North Carolina to be closer to family. He began working sales and finance at his brother’s independent dealer in the Charlotte area. He worked there for a couple years before moving to a local Infiniti dealer where he took on roles in Sales, Finance and as a Service Advisor/Lane Manager. In 2020, he relocated back to Southern California. From the West to the East Coast, from franchise store to independent dealer, and from finance to fixed ops, Joe has been able to experience and learn in many different roles that contribute to a dealer’s overall success. When he has free time, Joe can be found relaxing with family and friends, or enjoying hiking or camping the outdoors.
Ryan Piro
Account Development Specialist
Ryan began his career in the automotive industry in 2018 with Lexus of Bellevue. With over 15 years of serving and managing restaurants Ryan was excited to try something new. Although he is young in the automotive industry, he has immersed himself into knowing the Lexus product inside and out. In his 3 years with Lexus, he has carried the following titles, Sales Advisor, Sales Trainer/Product Knowledge Specialist, Customer Satisfaction Manager and Finance Manager. Ryan has always had a knack for quickly building a rapport and most importantly, building trust with his clients with the only goal of creating the best experience a customer could ever ask for. When not working, Ryan can be found relaxing at home, on the waters kayaking or spending time with family and friends.
Taylor Forney
Account Development Specialist
Taylor’s journey in the automotive industry began with a leap of faith in 2014 when she decided to leave her hometown of Spokane, WA and head to the big city of Seattle. Taylor worked in Internet Sales for a brief few months before being asked to attend Finance training in Chicago, IL. Upon returning, she accepted her new title as F&I Manager and that’s where she really began loving all that the business had to offer. Taylor later accepted a position as the Account Executive for Iden’s Dealer Services, where she was the sole 3M Product Trainer and New Business Prospector for nearly six years. She worked with finance and sales professionals in over 50 different dealerships throughout the west side of Washington state to help better their product penetrations and customer experience. Outside of her career, Taylor is the Head Women’s Volleyball Coach and Program Director at Eastside Catholic High School. She has had a passion for coaching most of her life and finds joy in trying to help better those around her. Taylor spends a lot her time outdoors either hiking or camping. She also tries to check a few new cities off her list every year, as her passion for travel is extremely important to her.
Colby Thompson
Finance Specialist
Colby Thompson began his career in the automotive industry in 2015 with a Volkswagen Dealership in Portland, OR. Despite being new to sales, he was a constant competitor for salesman of the month and quickly took the fast track to management. After just 8 months selling VW’s, he was promoted to the finance department and became the youngest Finance Manager in the company. In his nearly 5-year tenure with VW, he held the titles of Sales Associate, Internet Sales, VEP Manager, Finance Manager, and Sales Manager. He is an avid car enthusiast with a special love for Volkswagen & Audi. Outside of work, Colby is currently pursuing his interest in aviation and working towards obtaining his private pilot’s license. He has a Catahoula Leopard dog named Boomer who he loves to spend any free time with outdoors. Colby also enjoys sharpening his culinary skills, woodworking, and he plays several instruments. Colby loves working with our dealers and helping them grow their business.
Jaci Rutherford
Executive Assistant
Administrative Assistant and Accounts Payable Manager. Jaci runs the WFIS office, schedules travel for the team, and assists with planning F&I training seminars and group events.
